UX research and flows
Understanding the job your users are hiring the product to do.
UI/UX Design
UI and UX design that makes the next step obvious.
UI and UX design for websites, apps, and products worldwide. Interfaces that look considered and, more importantly, guide people to the action you actually want them to take.
UI and UX design are two related jobs. UX design decides how a product works: what the user is trying to do, the steps they take, and where they get stuck. UI design decides how it looks and feels: layout, type, colour, and the visual detail that makes an interface readable and trustworthy. Logical Dot Tech designs interfaces for websites, apps, and products worldwide, treating design as a commercial decision measured on completed actions rather than on how the mockup looks in a portfolio.
What is the difference between UI and UX?
UX design, short for user experience, is concerned with how a product works. It covers who the user is, what they are trying to achieve, the sequence of steps they move through, and the points at which they hesitate or give up. Its output is structure: flows, wireframes, and decisions about what belongs where.
UI design, short for user interface, is concerned with how that structure looks and feels. It covers layout, typography, colour, spacing, iconography, and interaction detail. A product can have beautiful UI and poor UX, in which case it looks appealing and frustrates people. The reverse is also common: sound logic presented so plainly that nobody trusts it enough to proceed.
Why design decides conversion rate
Most websites and apps do not lose people because of taste. They lose them at specific, identifiable moments where the interface asked for too much, explained too little, or made the next step ambiguous. These moments are findable in analytics and fixable in design.
- Unclear hierarchy: everything emphasised, so nothing is.
- Too many choices: five equally weighted buttons and no obvious primary action.
- Forms that overreach: asking for information you do not need yet.
- Hidden information: price, delivery, or terms discovered too late.
- Mobile as an afterthought: a desktop layout compressed rather than designed.
- Slow perceived performance: no feedback while something is loading.
How we approach design work
We start with the job the user is trying to complete and the action the business needs, then design the shortest honest path between them. Wireframes come before visual design so structural problems are solved while they are still cheap to change.
Visual design follows, building a small design system rather than a set of one-off screens, so the product stays consistent as new pages and features arrive. Handoff includes the specs, states, and assets developers need, which avoids the common gap between an approved design and what actually ships.
Redesign or improve what exists?
A full redesign is not always the right answer, and it is frequently the expensive one. If your current interface converts reasonably and the problems are concentrated in a few flows, targeted improvement usually returns more for less.
| Situation | Better approach | Why |
|---|---|---|
| Brand looks dated but converts | Targeted refresh | Do not risk what already works |
| Users drop at one specific step | Fix that flow | Cheapest fix, clearest measurement |
| Inconsistent across pages | Design system | Fixes the cause, not each symptom |
| Rebuilding the product anyway | Full redesign | Design and build together is efficient |
| Mobile experience is poor | Mobile-first rework | Usually where most traffic already is |
Who this is for
UI and UX design work suits teams whose product or site is losing people somewhere between arrival and the action that matters.
- SaaS products with weak onboarding or activation.
- Ecommerce stores losing customers during checkout.
- Websites with traffic that does not convert into enquiries.
- Startups designing a first product properly before building it.
What's included
Everything you get, in one engagement.
Interface design
Clean, accessible visual design that carries your brand properly.
Design systems
Reusable components so the product stays consistent as it grows.
Responsive design
Designed for the small screen first, where most people actually are.
Conversion-focused layout
Clear hierarchy and obvious next steps on every screen.
Developer-ready handoff
Specs and assets developers can build from without guessing.
How we work
A process that ships, not just plans.
01
Discover
We dig into your goals, market, and data to find the highest-leverage move.
02
Design
Strategy and architecture mapped before a line of code or a dollar of spend.
03
Build & Launch
We ship in tight sprints with weekly demos you can actually see.
04
Scale
We measure, optimize, and compound results month over month.
Good to know
Common questions.
If people arrive and leave without acting, the problem is usually structural rather than visual, and a repaint will not fix it. If the flow works but the site looks untrustworthy or dated, visual work may be enough. We look at your analytics first and tell you which situation you are in before quoting the larger project.
Both. We can deliver designs your developers build, or design and build the whole thing ourselves. Doing both tends to produce a closer match between the approved design and the shipped product, because there is no interpretation gap, but plenty of clients have their own development team and that is fine.
Figma, which means you get a live link rather than flat images, can leave comments directly on the designs, and your developers can inspect spacing, colours, and assets themselves. You keep access to the file, so the source of your designs stays with you rather than with us.
We do not guarantee it, and anyone who does is guessing. What we do is base changes on where your analytics show people are actually dropping out, then measure after launch. Where traffic volume supports it, significant changes can be A/B tested rather than assumed to be improvements.
Yes, and we design mobile first rather than adapting a desktop layout afterwards. Most traffic and most abandonment happen on mobile, so screens are designed at that size where the constraints are tightest, then expanded for larger displays.
Yes. We design to WCAG guidance for colour contrast, text sizing, focus states, and keyboard navigation. Beyond being the right thing to do, accessible interfaces are easier for everyone to use, and in several markets they are a legal requirement rather than an option.
Yes, and we prefer to when they exist. We design within your established colours, typography, and tone. If your brand assets are incomplete or inconsistent, we will flag that and can extend them into a proper design system as part of the work.
Ready to get started?
Book a free 30-minute call and we'll map the first step.