White Label SEO
White label SEO services for agencies, delivered under your brand.
White label SEO for agencies worldwide. You keep the client relationship and the margin; we do the work in the background, in your documents, under your name, and we never contact your client.
Short answer
White label SEO is SEO work we do for your agency that you sell under your own brand. We deliver audits, on-page fixes, content, local SEO and AI search work in your templates, send reports with your logo, and never contact your clients. You keep the client relationship and set the price.
Read our guide
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Last updated by the Logical Dottech team
White label SEO is search work carried out by one agency and delivered to the end client under another agency's brand. It lets a design studio, web developer, or full-service agency offer SEO without hiring a specialist team. Logical Dot Tech provides white label SEO to agencies worldwide: audits, technical fixes, content strategy, and reporting produced in your templates, with your logo, on your timeline. We do not contact your clients and we do not appear anywhere in the deliverable.
What white label actually has to mean
The label is used loosely. Some providers put their own branding on reports and call it white label because your logo appears too. Others contact your clients directly the moment a question arises. Either version puts your relationship at risk, which is the one thing you are paying to protect.
For us it means the deliverable carries your brand only, communication runs through you unless you invite us onto a call, and your client never learns our name unless you choose to tell them.
Where white label fits, and where it does not
This model works well for agencies whose core skill is something else and who keep being asked for SEO. It works badly as a way to sell a service you cannot discuss at all.
| Situation | Good fit | Why |
|---|---|---|
| Design or dev studio asked for SEO | Yes | You keep the client, we supply depth |
| Agency with a hiring gap | Yes | Capacity without a permanent salary |
| Overflow during a busy quarter | Yes | Scales up and down with demand |
| Nobody internally understands SEO | Careful | You still need to hold the conversation |
| Competing on lowest price | No | Margins do not survive two parties |
How the work is scoped and priced
Per-deliverable pricing is usually cleaner than a blanket retainer, because it lets you quote your client precisely and keep a predictable margin on each item. An audit, a technical fix list, a content plan, and a monthly retainer are priced separately.
You mark up as you see fit. We do not publish rates that would let your client work out your margin, and we do not undercut you by offering the same work direct in your market.
Keeping the deliverable defensible
The risk in any white label arrangement is that you are asked a question in a client meeting about work you did not do. We write deliverables to be self-explanatory, with the reasoning visible rather than a list of changes, so you can defend the recommendation without needing us in the room.
Where a client conversation genuinely needs a specialist, we can join as a member of your team under your brand. That is your call each time, not a standing arrangement.
Who this suits
White label suits agencies with client relationships they want to deepen rather than refer away.
- Web design and development studios repeatedly asked about SEO.
- Full-service agencies without an in-house search specialist.
- Agencies with more demand than delivery capacity this quarter.
- Firms currently referring SEO out and watching the revenue leave.
What our white label SEO services include
- Audits: technical and content audits in your template, with a plain-words summary your account manager can present.
- On-page work: titles, headings, internal links, schema and page fixes, done in the client CMS under an account you create.
- Content: service pages and articles written to your brief and style guide.
- Local SEO: Google Business Profile work and directory listings for clients with a physical location.
- AI search: pages and listings set up so clients get named in Google AI Overviews, ChatGPT and Perplexity.
- Reports: monthly reports with your logo, in your reporting tool or ours.
White label AI search (GEO and AEO) for agencies
More clients now ask their agency why a competitor shows up in ChatGPT and they do not. You can offer AI search work under your brand without hiring for it. We run the same process we use for our own AEO and GEO clients: a fixed list of buyer questions, answer-first pages, schema, consistent business facts across the web, and a check every two weeks of which AI answers name your client.
White label partner vs hiring in-house
| Question | White label partner | In-house hire |
|---|---|---|
| Time to start | Days | Weeks to months of hiring |
| Cost when work is slow | You pay for the work ordered | Salary every month |
| Skills covered | Technical, content, local and AI search | Whatever one person knows |
| Taking on a big client | Add capacity for that client | Hire again, or stretch the team |
| Control over the client | Stays with you | Stays with you |
How to choose a white label SEO partner
- Ask for a sample deliverable. An audit or report you could send to a client today.
- Ask how links are built. Paid link networks put your client, and your agency name, at risk.
- Check the time zone overlap. You need answers while your client is still at work.
- Agree who talks to the client. A white label partner should never contact them directly.
- Start with one client. A month on one account shows the quality before you send more.
Why us
Senior people doing the actual work.
No junior hand-offs and no black boxes. You get specialists who build it, weekly demos while it takes shape, and plain-English reporting on what changed and what it earned.
What's included
Everything you get, in one engagement.
Genuinely unbranded
Deliverables in your template with your logo, and no mention of us anywhere.
Reports you can send
Written to be forwarded to a client without editing or explaining.
Optional client calls
We can join a call as your team member, or stay entirely behind the scenes.
Predictable turnaround
Fixed delivery windows so you can commit to your client with confidence.
Scoped by deliverable
Audits, technical work, content, or full retainers, priced per unit of work.
Implementation or specs
We can implement directly or hand your developers a clear specification.
How we work
A process that ships, not just plans.
You always know the price, the plan and what is happening this week.
Free 30-minute call
We look at your goals, your current site and what is actually worth building.
Fixed price, in writing
Scope, timeline and price are written down before any work starts.
A demo every week
You see real progress on screen every week, not a report about it.
Launch, then improve
We launch, measure what visitors do, and keep improving what brings enquiries.
Will our client ever know you exist?
Not unless you tell them. Deliverables carry your branding only, communication runs through you, and we do not contact your clients. If you want us on a call we join as part of your team under your brand, and that is your decision each time rather than a standing arrangement.
How do you price white label work?
Per deliverable rather than as a blanket retainer, so you can quote your client precisely and keep a predictable margin. Audits, technical fix lists, content plans, and ongoing retainers are priced separately. You set your own markup and we do not publish rates that reveal it.
Do you offer exclusivity in our market?
Not by default, but we will not knowingly take on your direct competitor for the same service in the same market. If that situation arises we tell you before it becomes a problem rather than after. Genuine exclusivity is possible to arrange as a commercial agreement.
What if our client asks a technical question we cannot answer?
We write deliverables so the reasoning is visible rather than just the recommendation, which covers most questions before they are asked. For anything deeper, you can send us the question and have an answer quickly, or bring us onto the call under your brand.
Can you work in our reporting templates?
Yes. We use your template, your logo, and your tone of voice. If you do not have a template we can build one to your brand that you then own outright. The point is that the client sees your agency, consistently, across every deliverable.
What turnaround can we promise our clients?
Fixed windows agreed per deliverable type, so you can commit with confidence rather than hedge. Audits and fix lists have defined lead times; retainer work runs on a monthly cycle. We would rather quote a realistic window and hit it than promise fast and miss.
Will you undercut us by approaching our clients?
No, and we would not have a business if we did. Agency partners are a long-term relationship and the entire model depends on trust. We do not solicit your clients during or after an engagement, and that can be written into the agreement if you want it explicit.
What is white label SEO?
White label SEO is SEO work done by one company and sold by another under its own brand. The agency keeps the client and sets the price, and the partner does the work in the background.
Do you sign an NDA?
Yes. We sign an NDA before you share any client details, and all documents and reports carry your branding only.
Can we start with one client?
Yes. Many agencies start with one client to check our work before sending more.
Free 30-minute call
Tell us what you want to build.
We reply within one business day with what we would do, how long it takes and what it costs.
- Fixed price in writing
- Weekly demos
- No lock-in