PPC Management
PPC management priced on the work, not on your spend.
PPC management for businesses worldwide across Google, Microsoft, and Meta. We charge a flat management fee rather than a percentage of budget, because an agency paid more for spending more has the wrong incentive.
PPC management is the ongoing work of planning, building, and optimising paid advertising so that budget converts into customers rather than clicks. It covers account structure, keyword and audience selection, ad copy and creative, bidding strategy, conversion tracking, landing page feedback, and the weekly discipline of cutting what does not pay. Logical Dot Tech manages paid accounts for clients worldwide on a flat fee, in accounts you own, with reporting tied to cost per qualified lead rather than impressions.
Why percentage-of-spend pricing is a problem
The standard agency model charges a percentage of your advertising budget. It is simple to explain and it quietly misaligns everyone involved: the agency earns more when you spend more, and earns less every time it recommends cutting a campaign that is not working.
That does not make percentage-based agencies dishonest, but it does mean the pricing model is pulling against the advice you need. We charge a flat monthly fee scoped to account complexity, so recommending you halve your budget costs us nothing.
Where paid budgets actually leak
In accounts we audit, the same handful of problems account for most of the waste, and almost none of them are bidding decisions.
- Broken tracking: counting page views or form loads as conversions, so bidding chases the wrong action.
- Broad match without guardrails: paying for searches you would never choose to buy.
- No negative keyword work: the same irrelevant query billed for months on end.
- One campaign for everything: your best and worst products sharing a single budget.
- Ignoring the landing page: good traffic sent to a page that cannot convert it.
Which platform deserves the budget
Most businesses do not need every channel, and spreading a small budget across all of them guarantees none get enough data to optimise. The choice depends on whether demand already exists for what you sell.
| Platform | Best when | Weak when |
|---|---|---|
| Google Search | People already search for your solution | Nobody knows the category exists |
| Google Shopping | You sell products with clean feed data | Service businesses with nothing to list |
| Microsoft Ads | B2B, older or desktop-heavy audiences | Consumer, mobile-first markets |
| Meta | Visual products, clear offers, retargeting | Complex B2B with long approval chains |
| Performance Max | Good data and strong creative assets | Thin tracking, which it amplifies |
Manual or automated bidding
Automated bidding is not automatically better. Smart Bidding needs a steady flow of accurate conversions to learn from, and in a low-volume account it will make confident decisions on almost no evidence.
We choose based on your conversion volume and tracking quality. Accounts with plenty of clean data usually do better on automated strategies. Accounts with a handful of conversions a month often do better with manual control until volume builds, which is the opposite of what most platform reps advise.
Who this suits
PPC works where the value of a customer comfortably exceeds what it costs to acquire one, and demand is measurable.
- Businesses where one new client pays for a month or more of advertising.
- Accounts already spending but unable to say which campaigns produce revenue.
- Companies that need leads this quarter while SEO matures in the background.
- Advertisers paying an agency a percentage and wondering what they get for it.
Why us
Senior people doing the actual work.
No junior hand-offs and no black boxes. You get specialists who build it, weekly demos while it takes shape, and plain-English reporting on what changed and what it earned.
What's included
Everything you get, in one engagement.
Account restructure
Rebuilding campaigns around intent so budget follows the searches that convert.
Conversion tracking repair
Fixing the measurement first, since bidding optimises toward whatever you count.
Wasted spend control
Search term review, negatives, and exclusions applied every week, not quarterly.
Bid and budget strategy
Choosing manual or automated bidding based on your data volume, not on fashion.
Landing page feedback
Telling you when the page, not the campaign, is what is capping performance.
Plain reporting
Spend, leads, and cost per result in language you can act on.
How we work
A process that ships, not just plans.
You always know the price, the plan and what is happening this week.
Free 30-minute call
We look at your goals, your current site and what is actually worth building.
Fixed price, in writing
Scope, timeline and price are written down before any work starts.
A demo every week
You see real progress on screen every week, not a report about it.
Launch, then improve
We launch, measure what visitors do, and keep improving what brings enquiries.
How do you charge for PPC management?
A flat monthly fee based on account complexity and the number of platforms, agreed before we start. We deliberately avoid percentage-of-spend pricing because it pays us more for spending more of your money, which is exactly the wrong incentive when the right advice is often to cut.
How much should we budget for ads?
Enough to generate a statistically meaningful number of conversions each month, which depends on your cost per click and conversion rate rather than on a fixed figure. We estimate the floor for your market on the first call, and will tell you plainly if the budget is too small to learn anything.
Who owns the ad account?
You do, always. We work inside your account or create one in your name with you as owner. If we stop working together, the account, the history, and the learnings stay with you. Agencies that keep accounts in their own management umbrella are holding your data hostage.
How long before PPC works?
Data arrives within days, but the first month is mostly learning which searches convert and where the waste is. Meaningful optimisation typically shows from month two, and accounts usually keep improving for several months as conversion data accumulates.
Can you take over our existing account?
Usually that is better than starting fresh, because historical conversion data has real value. We audit what is there, tell you honestly what is working and what is burning money, then restructure in stages rather than deleting everything in week one.
Do you work on Microsoft Ads as well as Google?
Yes, and it is frequently overlooked. Microsoft Ads carries lower competition and cheaper clicks, and for B2B or older demographics it often produces a better cost per lead than Google. It rarely justifies a large share of budget, but it is usually worth testing.
What if the problem is our landing page?
We will say so, and it happens often. Sending more paid traffic to a page that cannot convert is the most expensive way to discover that. We can handle the landing page work or brief your team, but we will not keep spending your budget on a page we know is the constraint.
Free 30-minute call
Tell us what you want to build.
We reply within one business day with what we would do, how long it takes and what it costs.
- Fixed price in writing
- Weekly demos
- No lock-in