YouTube Ads Management
YouTube ads that bring enquiries, with every lead tracked.
We plan, set up and run YouTube ad campaigns in your own Google Ads account, help you make short ads from your own footage, and report every month on the leads and sales they bring. For businesses in the US, UK, Canada, Australia and India.
Short answer
We run YouTube ad campaigns from your own Google Ads account, set up for leads and sales rather than cheap views. That covers the right ad format for your goal, audiences built from what people search on Google, short ads made from your own footage, placement exclusions, conversion tracking and a monthly report in plain words.
Read our guide
Last updated by the Logical Dottech team
YouTube ads management is the ongoing work of planning, building and improving video ad campaigns on YouTube so that ad spend turns into customers. YouTube ads run from a Google Ads account and can show before and during videos, in YouTube search, in the home feed and between Shorts. We pick the format that fits your goal, show the ads to people who are already searching for what you sell, write and edit the ads, track the leads and sales they bring, and move the budget to what works.
YouTube ads management services by Logical Dottech.
Which YouTube ad format fits your goal?
YouTube has several ad formats, and each one is paid for differently. Picking the wrong one is the most common reason a YouTube budget brings views but no enquiries.
| Your goal | Format | How you usually pay |
|---|---|---|
| Leads or sales | Demand Gen campaign with in-feed, in-stream and Shorts ads | Bids set for clicks or conversions |
| Get known in a new market | Skippable in-stream ads | Per view, when someone watches 30 seconds or clicks |
| One short message, many times | Bumper ads of 6 seconds | Per thousand impressions |
| A message seen in full | Non-skippable ads of up to 15 seconds | Per thousand impressions |
Why YouTube ads waste money for many small businesses
- The campaign is set up for views. Views are cheap, so the budget goes to people who watch and never act.
- No placement exclusions. Ads end up on kids' channels and in mobile games, where nobody is buying.
- The offer comes at the end. Most people skip after five seconds, so the name and the offer have to come first.
- No remarketing. People who visited your site or watched your videos are the cheapest to win back, and they are often left out.
- No conversion tracking. Without it, nobody can say which ad brought a lead, so budget cannot be moved to what works.
YouTube ads vs Meta video ads
| Question | YouTube ads | Facebook and Instagram video ads |
|---|---|---|
| Where people see the ad | While watching or searching on YouTube | While scrolling Facebook and Instagram |
| Targeting by search intent | Yes, based on what people searched on Google | No, based on interests and behaviour |
| Typical ad length | 6 seconds to a few minutes | Usually under 30 seconds |
| Works best for | Products and services people research before buying | Visual products and quick decisions |
Many businesses run both. See our Meta ads management services and the Google Ads vs Meta ads guide.
How we run YouTube ads
In the first two weeks we set up conversion tracking, build the audiences, add placement exclusions and launch two or three short ads made from your footage. For the next few weeks we let the campaign learn and change little, then cut the ads and audiences that do not bring enquiries. After that, each month brings a new ad to test, budget moved to what works, and a report in plain words.
YouTube campaigns run from the same account as your search ads, so we can manage both together. Our Google Ads management page covers Search and Performance Max.
Why us
Senior people doing the actual work.
No junior hand-offs and no black boxes. You get specialists who build it, weekly demos while it takes shape, and plain-English reporting on what changed and what it earned.
What's included
Everything you get, in one engagement.
Campaign setup
Demand Gen and video campaigns built in your own Google Ads account.
Audiences
People who searched for your services on Google, your customer list, your site visitors and channels your buyers watch.
Scripts and edits
Short ads made from your own footage, with the offer and your name in the first five seconds.
Placement checks
Kids' channels, mobile games and poor-fit channels excluded, so budget goes to real buyers.
Conversion tracking
Leads and sales tracked in Google Ads and GA4, including people who saw the ad and came back later.
Monthly report
Views, cost per view, leads and sales from video, in plain words.
How we work
A process that ships, not just plans.
You always know the price, the plan and what is happening this week.
Free 30-minute call
We look at your goals, your current site and what is actually worth building.
Fixed price, in writing
Scope, timeline and price are written down before any work starts.
A demo every week
You see real progress on screen every week, not a report about it.
Launch, then improve
We launch, measure what visitors do, and keep improving what brings enquiries.
How much do YouTube ads cost?
You set the daily budget in your own Google Ads account. With skippable ads you usually pay only when someone watches 30 seconds, the whole ad if it is shorter, or clicks. Our management fee is a fixed monthly amount agreed in writing after a free call.
Do I need a professional video for YouTube ads?
No. Many YouTube ads that bring enquiries are filmed on a phone. What matters most is a clear offer in the first five seconds and good sound. We write the script and edit the footage you send.
Can YouTube ads bring leads?
Yes, when the campaign is set up for conversions and tracking is in place. Demand Gen campaigns and remarketing to people who already visited your site usually bring the cheapest leads from YouTube.
Can my ads show only in my city or country?
Yes. YouTube ads can be limited to countries, regions, cities or a radius around your address.
Who owns the ad account and the videos?
You do. The Google Ads account, the YouTube channel and the videos stay in your name, and you keep them if you stop working with us.
Do you run YouTube ads for businesses outside India?
Yes. We run campaigns for businesses in the US, UK, Canada, Australia and India, with calls booked in your time zone.
Free 30-minute call
Tell us what you want to build.
We reply within one business day with what we would do, how long it takes and what it costs.
- Fixed price in writing
- Weekly demos
- No lock-in